Must-Read Fundraising and Social Media Reports for Nonprofits


** Reported from “Non-Profit for Good” **
March 15, 2015

must read reports facebookThe reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan.

If you would like to suggest a report be added to the list, please post the name and a  link to the report in a comment below. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the world.

For Nonprofits in the United States:

1. 2015 Diversity in Giving Report :: Download
Published by Blackbaud

2. 2015 Digital Outlook Report :: Download
Published by NTEN

3. 2015 Nonprofit Benchmarks Study :: Download
Published by M+R and NTEN

4. 2015 Nonprofit Communications Trends Report :: Download
Published by Nonprofit Marketing Guide

5. 2014 Next Generation of American Giving :: Download
Published by Blackbaud

6. 2014 Key Facts on U.S. Foundations Report :: Download
Published by the Foundation Center

7. 2014 Women Give Report :: Download
Published by Indiana University

8. 2014 Charitable Giving Report :: Download
Published by Blackbaud

9. Giving USA 2014 :: Download
Published by the Giving USA Foundation

10. 2014 mGive Text Giving Study :: Download
Published by mGive

11. 2014 Millennial Impact Report :: Download
Published by the Millennial Impact Project

12. 2013 Digital Persuasion Report :: Download
Published by Waggener Edstrom

13. 2013 Peer-to-Peer Fundraising Study :: Download
Published by Blackbaud

14. Social Media: An Ongoing Series of Reports :: Download
Published by the Pew Internet & American Life Project

For Nonprofits Worldwide:

1. 2014 World Giving Index :: Download
Published by the Charities Aid Foundation

2. 2014 Social Change Impact Report :: Download
Published by Walden University

For Nonprofits in Europe:

1. 2014 State of the Not-for-Profit Industry Report :: Download
Published by Blackbaud

2. 2013 Social Charity Index :: Download
Published by Visceral Business

For Nonprofits in Australia:

1. 2014 Australian Online Fundraising Scorecard :: Download
Published by Dunham+Company

2. 2012 State of Social Media Use in Australian Nonprofits :: Download
Published by Wirth Consulting

For Nonprofits in Canada:

1. 2014 State of the Canadian Web Nation :: Download
Published by Good Works

2. 2013 Online Giving Report :: Download
Published by Blackbaud


Mobile for Good: A How-To Fundraising Guide for Nonprofits

mobile for good look insideBased on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.

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Author: Posted by Nanoneophyte

Passionate, Focused, Flexible, Evangelistic, Diligent, Integrous and always curious. It is my sincere goal to make a difference that counts and arrive at that final destination with no regrets.

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